Founders · Owners · Innovators · Start-ups · Scale-ups
Search changed. Your next customer asks ChatGPT, Gemini or Perplexity, and the answer names three businesses. This is how you become one of them.
No agency. No developer. No budget a growing business can't justify.
Based on what I can find, three businesses stand out:
What this does for you
The same signals that make AI recommend you to a customer make AI describe you credibly to an investor. You do it once, properly.
Be the citation, not the noise. AI answers name businesses. Make sure yours is one of them.
When AI recommends you, the inquiry arrives warm. You stop chasing and start answering.
Investors screen deals with AI before they ever make contact. Your GEO profile is the first impression.
Your next market is already searching. GEO is the cheapest, fastest way to be found there first.
The short version
GEO is the practice of making your business easy for AI tools to read, trust and cite when they answer a customer's question. It is to AI answers what SEO was to Google's blue links.
AI does not rank a list. It synthesises one answer and names a few businesses. GEO decides whether yours is named. It runs on five learnable signals, and small, focused businesses are often better placed to win them than big brands.
Read the full guideDoes your presence signal a real, established business?
Can AI parse and extract your content cleanly?
Do third parties confirm you exist and matter?
Numbers, names and claims AI can lift and use.
One consistent business described the same everywhere.
The book
Win AI Search. Attract Investors. Grow Internationally.
15 chapters · 3 parts · 1 complete toolkit
See what's insideWhy this one is different
If you are a founder, owner or innovator doing this yourself, between everything else, you need a method you can run in an afternoon, not a strategy deck. Every chapter ends with one small thing to do.
It is also the only GEO book that turns the same work into investor visibility, with four content pages that speak directly to AI-assisted deal sourcing.
Free, no charge
The TRACE Scorecard, the 10-Prompt Test template, the ACS Formula checklist and the schema markup checklist. The exact tools from the book, free to print and use.
Common questions
No. The whole method is built to be done by the founder, without an agency or a developer, and without a budget a growing business can't justify. Most fixes take an afternoon.
They overlap but they are not the same. SEO optimises for a ranked list of links. GEO optimises for a single synthesised answer that names businesses. The book covers exactly where they meet and where they differ.
Yes. The method applies in any market, and the book includes specific guidance for the US, UK, Canada, Australia, Ireland, Singapore and New Zealand, plus a chapter on entering new international markets.
Start with the book, or grab the free toolkit and try the method first.